Helping Brands
Scale Through
Strategy and
Measurement
That Actually
Work
Hi, I’m Alina Popa 👋
Founder, Ignite Marketing
Empowering eCommerce & LeadGen Brands to Scale Smarter in an AI-First World With clean data, bold strategy, and tracking that drives real business growth.
Together with my network of expert collaborators, we partner with clients across Europe and the US to deliver sustainable growth and profit.
Our Core Services
Retainer-Based Only
Growth strategy & media planning
Campaign Architecture | Funnel Strategy | Channel Mix | Data Vizualization | Automation
Retainer-Based Only
Paid Ads Management
Google Ads & Meta Ads: eComm & LeadGen
Project Based Limited
GTM & Server-Side GTM
Full Setup | Enhanced Conversions | Dynamic Values | CRM Integrations
Project Based Limited
Tracking Audits & Debugging
GA4 | GTM | Meta Pixel | Tiktok Pixel | Consent Mode
Exclusive, high-impact sessions – limited spots
STRATEGY RESCUE CONSULTING
1:1 Sessions when your ads stop working or tracking breaks down
Google Ads | Meta Ads | GTM • Migrations
MeasureSummit SPEAKER
✨ MeasureSummit 2025 speaker
I shared practical, real-world strategies for Google Ads tracking at the world’s largest analytics & measurement event.
Key takeaways from my session:
– Clear visibility into what’s actually driving results
– Privacy-ready measurement without guesswork
– Data that AI can work with
In my talk, “Stop Wasting Ad Spend: Practical Google Ads Tracking in the Age of AI & Privacy” I broke down real client setups, common tracking traps, and simple frameworks for measuring the full customer journey: without sacrificing data quality.
CONSISTENT UTM TRACKING: DONE FOR YOU
A production-ready Google Ads Script for account & MCC setups.
Preview mode, campaign-name sanitization, and safe automation included.
Join the MeasureU Community
Learn, connect, and get guidance from mentors (including me!) inside MeasureU: The place where marketing meets measurement (and it finally makes sense).
LEARN DIGITAL MARKETING
FREE VIDEOS ON YOUTUBE
Explore my best tips and video trainings on Google Ads, tracking, analytics, and more.
Subscribe to my channel and stay ahead with every update.
Work with Alina & Ignite Marketing
Let’s Work Together
Book a call to see if we should work together
If you’re ready for honest advice, measurable growth, and a partnership that goes beyond “just another agency,”
let’s start with a 1:1 call.
Spots are limited, and I personally review every request.
We’ll use the call to understand your situation, explore whether I can help, and decide if it makes sense to move forward.
👉 📅 Book a call
