Hey, I AM

Alina Popa

Multi-dimensional marketer with experience on both agency and client sides. I know exactly where to focus in order to drive results.

Alina Popa smiling.

Who AM I?

Know More About me

I’m a freelance digital marketing specialist with a strong foundation in technical marketing implementations, Google Ads, Google Analytics 4, and Google Tag Manager. My core expertise revolves around these platforms, enabling me to offer top-tier services to enhance your tracking and advertising campaigns.

As a highly motivated and driven individual, I have developed a strong background in digital marketing, data analysis, and technical marketing through self-education and hands-on experience, working with a diverse range of clients and projects.


I understand that each business is different, with its own set of goals and obstacles. That’s why I prioritize a personalized journey for every client. I am committed to demystifying the complexities of digital marketing, providing you with the insights and strategies you need for sustainable growth.

Your digital marketing success is my priority.

what Can I Do

Services I Provide

I offer my services to both agencies and clients, but please note that my availability is limited. If you’re ready for premium service and top-tier results, let’s connect.

Google Ads

Google Ads

Audit | Campaign Management | Enhanced Conversions  

Google Analytics 4

Google Analytics 4

Audit | Implementation | Reports

Google Tag Manager

Google Tag Manager

Implementing Custom Advanced Tracking Events for Lead-gen and Ecommerce

Team Training

Team Training

Specialized Training to Master Google Analytics 4 | Google Tag Manager | Google Ads

Things I have Done


My commitment to delivering exceptional results means I limit the number of clients I work with. This way, I can provide the dedicated attention and custom solutions you deserve.

Projects Done
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Years Experience
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Happy Clients
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My Experience


Intermediate- Advanced Google Tag Manager

Google Analytics 4 Course 2.0

JavaScript for Google Tag Manger

Analytics Mania - Julius Fedorovicius

Practical GA4

Kick Point - Dana DiTomaso


Javascript Complete:

Web Browsers And Tracking Protections

Mastering CSS Selectors

Javascript For Digital Marketers

Simmer - Simo Ahava

May 2017 - Present

Technical Digital Marketing

📈 Marketing Analytics and Measurement.

⚙️ Implemented and optimized tracking into various marketing initiatives using Google Tag Manager.

🎯 Managing Google Ads campaigns for a select clientele achieving substantial results.

🎓 Training and support for GA4, GTM, and GAds for teams



Conversion Tracking Mastery

Performance Max Mastery

PPC Mastery

2023 -2024

Privacy Led Tracking with Google Tag Manager

Strategic Analysis with Google Analytics 4

Data Driven U - Jeff Sauer | Fred Pike

Mar 2023 - Nov 2023

PPC and Tracking Specialist


2022 -2024

Google Digital Marketing & E-commerce Certificate

Certified Expert - Measurement & Performance

Google Ads Advisors



Digital Analytics Implementation Program

Optimize Smart - Himanshu Sharma

May 2016 - May, 2017

Digital Analyst


How I Work

My Work Process


In the "Discovery" phase, we work closely with you to uncover the unique opportunities and challenges your project presents. We'll dive deep into your unique requirements, whether you're an agency seeking expert support or a business owner looking for top-tier solutions.


The "Audit" phase involves a meticulous examination of your existing digital infrastructure. We assess your website or digital setup, identifying any shortcomings or areas for improvement to ensure that we have a clear picture of the current state.


In the "Implementation" phase, we put our expertise into action, utilizing the insights gained from the discovery and audit stages. We execute a meticulously designed plan, optimizing your digital presence for exceptional results.


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