Helping Brands
Scale Through
Strategy and
Measurement
That Actually
Work
Hi, I’m Alina Popa 👋
Founder, Ignite Marketing
Empowering eCommerce & LeadGen Brands to Scale Smarter in an AI-First World With clean data, bold strategy, and tracking that drives real business growth.
Together with my network of expert collaborators, we partner with clients across Europe and the US to deliver sustainable growth and profit.
Our Core Services
Retainer-Based Only
Growth strategy & media planning
Campaign Architecture | Funnel Strategy | Channel Mix | Data Vizualization | Automation
Retainer-Based Only
Paid Ads Management
Google Ads & Meta Ads: eComm & LeadGen
Project Based Limited
GTM & Server-Side GTM
Full Setup | Enhanced Conversions | Dynamic Values | CRM Integrations
Project Based Limited
Tracking Audits & Debugging
GA4 | GTM | Meta Pixel | Tiktok Pixel | Consent Mode
Exclusive, high-impact sessions – limited spots
STRATEGY RESCUE CONSULTING
1:1 Sessions when your ads stop working or tracking breaks down
Google Ads | Meta Ads | GTM • Migrations
MeasureSummit · 2025 & 2026
✨ MeasureSummit Speaker & Masterclass Instructor
Two years at MeasureSummit, exploring two sides of the same problem: how better data and better systems lead to better marketing decisions.
2026 · Quiet the Noise: Build a PPC Operating System, Not a Prompt Library
A practical masterclass on building structured AI workflows for PPC. Using account context, reusable methods and automated signals to turn account noise into decisions.
2025 · Stop Wasting Ad Spend: Practical Google Ads Tracking in the Age of AI & Privacy
A practical session on Google Ads tracking, privacy-ready measurement, and building data AI can actually work with.
CONSISTENT UTM TRACKING: DONE FOR YOU
A production-ready Google Ads Script for account & MCC setups.
Preview mode, campaign-name sanitization, and safe automation included.
Join the MeasureU Community
Learn, connect, and get guidance from mentors (including me!) inside MeasureU: The place where marketing meets measurement (and it finally makes sense).
LEARN DIGITAL MARKETING
FREE VIDEOS ON YOUTUBE
Explore my best tips and video trainings on Google Ads, tracking, analytics, and more.
Subscribe to my channel and stay ahead with every update.
Work with Alina & Ignite Marketing
Let’s Work Together
Book a call to see if we should work together
If you’re ready for honest advice, measurable growth, and a partnership that goes beyond “just another agency,”
let’s start with a 1:1 call.
Spots are limited, and I personally review every request.
We’ll use the call to understand your situation, explore whether I can help, and decide if it makes sense to move forward.
👉 📅 Book a call
