nice to meet you
Hi, I’m Alina Popa
Founder of Ignite Marketing. Technical brain. Strategic thinker.
Proud MeasureU Mentor. Speaker. Problem-solver. Coffee enthusiast
There’s a lot of noise out there 😅. I’m here to make your tracking and digital marketing make sense.
I’ve worked inside agencies. I’ve freelanced. I’ve cleaned up tracking disasters and celebrated record-breaking campaigns.
What I’ve learned?
The businesses that grow fastest are the ones that understand their data.
That’s why I care about measurement. It’s not just about numbers: it’s about making better decisions.
And honestly? I just really love this stuff. Tagging. Funnels. Debugging. Clean dashboards.
(Yes, I’m that kind of person.)
But more than anything, I care about seeing good businesses win.
My Work
I specialize in technical implementations that make your marketing work smarter: not harder.
My core areas of expertise:
– Google Tag Manager (client-side & server-side)
– Google Analytics 4 & Consent Mode v2
– Google Ads & Meta Ads strategy
– Conversion tracking architecture
– Funnel diagnostics & data storytelling
I’m equally comfortable mapping data layers in GTM as I am optimizing ROAS | POAS in Google Ads.
Why I Do This
I believe technical marketing should be smart, human, and actionable. I care deeply about data that makes sense and systems that work.
At Ignite Marketing we help growth-focused businesses measure what matters and scale what works: through smart tracking, clean data, and results-driven advertising strategies.
With a background in both agency life and freelance consulting, I’ve worked across industries, platforms, and budgets: from small business projects to multi-million dollar campaigns.
Also: I love this stuff. Debugging. Mapping user flows. Reverse-engineering broken setups. Teaching others how to see the bigger picture through data (and avoiding that weekly “why is the ROAS off again?” crisis).
Teamwork. Big Impact.
I’m not doing it all alone — and I shouldn’t.
Ignite Marketing works with a small, trusted team of specialists who handle execution across tracking, media buying, and data visualization.
We’re proud to support long-term clients through retainers and also offer project-based consulting for advanced tracking setups.
Most of our clients are from Europe and the US. We work remotely, async, and results-first.
🚫 Currently at full capacity.
Want to work with us? Join the waiting list and we’ll reach out when a spot opens up…
WE’RE NOT A BIG AGENCY. WE’RE BETTER.
A TEAM OF TRUSTED EXPERTS IN TRACKING, MEDIA BUYING, DATA & TECH:
WHO EXECUTE AND DELIVER REAL RESULTS, NOT JUST PROMISES.
Alina E. Popa
Founder & Growth Lead
Daniel Popa
Tech Co-Founder
Raluca Brînzilă
Paid Media Lead
Sorin Țuțu
PPC &
Data Lead
Silviu
Păunescu
Systems & Strategy
Răzvan Pascal
Paid Media
Because guessing is not a strategy.
For years, I’ve seen marketing teams throw money at campaigns without understanding what actually works. I believe businesses deserve better. Better data. Better strategy. Better decisions.
START HERE
I’m a mentor in the MeasureU community, and I also share tutorials on YouTube. If you’re interested in working together, learning from me, or booking a workshop, reach out directly at [email protected] or join the waitlist.
We’re not a volume shop. If we work together, it’s because I believe we can do great things.
Beyond the Clicks
Outside of Work
When I’m not mapping a GTM setup or answering questions in MeasureU, you’ll probably find me:
– Drinking coffee and reading tech docs for fun (yes, I know…)
– Chatting with other marketers about digital strategy, teams & tools
– Recording something: a Loom for a client, a tip for YouTube, or an idea I just had to share
– Sketching out course content or frameworks that make the complex feel doable
✨
GTM & GA4 IMPLEMENTATIONS
Rebuilt GA4 + GTM setups for 7-figure Google Ads accounts
(across eCommerce & lead-gen)
💰
SCALING SHOPIFY BRANDS
Helped scale multi-country stores with data-driven ads: unified tracking, Consent Mode v2, and performance-focused Ads strategy.
⚙️
SERVER-SIDE TRACKING
Audited and restructured complex server-side GTM containers (for advanced cookie compliance and data accuracy)